market, we, 美ME+ also is looking to expand our business.
This report is divided into two parts, the first half; we will talk about the Japanese market as a whole cultural risk, country risk, and currency risk. And in the later half; we will analysis the cosmetics market in Japan, and describe our company’s market strategy. After that, we will predict future prospects of our company.
Cross-cultural generalizability
일반화가능성 적용 방식
Lenient way
Stringent way
이미 만들어진 변수를 다른 집단에 적용했을 때, 같은 요인구조를 만들어내는가
다른 집단에서 중요한 성격 개념을 확인하고, 이를 통해 요인구조를 만들어 비교
Procrustes의 침대
번역하는 것보다 더 보편성을 확보
영어로 된 변수를
Why failed in Paris?
Reason of select Paris
1) market potential
2) environment of legal & policy
3) environment of social cultural
4) and so on
A result…..
- Very low income
- Many debt
- Demand prediction failure
- In 1993, 960 million dollar a deficit
The result,
In 1994. reduce to 1.8billion francs loss.
In 1995. left benefit
A
1.Preferred study field in detail
Natural Language Processing (NLP)
NLP is an area of artificial intelligence that is deeply fascinating to me due to its direct relevance to human language and communication. In my view, NLP is at the forefront of AI research, offering enormous potential for real-world applications. I'm particularly interested in the following aspects of NLP:
Language Und
Full Terms & Conditions of access and use can be found at
https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H